Have you ever been to a festival or convention show where you see all the visitors crowding at one vendor booth grabbing up all the items on the table? That vendor is offering free promotional items with the company's name printed on the surface. The people picking up these free items may use them on a daily basis, and the name of that company will be in the forefront of their memories when they need a particular service in the future. Also, the company can obtain vital research data about the customers who are most interested in their services, which can be used for future marketing strategies.
Promotional items such as totes and conference bags are advertising tools to gain further exposure for the company. Research studies have shown that people will use these bags more than nine times a month and will keep the bag for more than four years, according to the Advertising Specialties Institute. During this timeframe, people will carry the bags to work, on business trips, to outdoor activities, at sporting venues and on vacation. Every time someone sees the bag, that person will know about your company, increasing the chances that they may contact you for business services.
